Pepper & Wits

This P&G venture wanted to capture women’s attention to introduce a new category of menopause relief products. But how do you make vaginal moisturizing lotion sexy? We found a way and proved that for women 50+ sex still sells. Pepper & Wits underwent a name change to Kindra, but our idea that menopause doesn’t have to make you stop feeling like a woman continues under the new name.