The Human Again Campaign
Sure, Golden Door has long enjoyed a reputation as the #1 Destination Spa in the World. But we knew they owned much more. We understood that the ultimate luxury for its primary audience — highly accomplished, affluent, women over 50 — was the transformative experience of returning to their authentic selves.
Who better to capture the essence of these life-changing stories of real Golden Door guests than a woman who has herself led an authentic and spectacular life? We reached out to none other than photography legend Annie Leibovitz, and a shared understanding answered our call.
We launched our campaign in full-page spreads, outdoor, and first class airline lounges. And Golden Door guests continued to return over and over again.
“Grace Creative is one of the best marketing agencies I have worked with. Not only do they know how to deliver ideas, concepts, and deep brand messaging, they understand the fine line of marketing and performance.”
— Kathy Van Ness, Golden Door General Manager/COO
