We all answer to Grace around here.
Nobody here is named Grace. But Grace is what we bring to the office in confidence, cool heads, and an indomitable sense of humor earned over decades in big-agency advertising. We are women-owned and mission driven.
We think the old agency model doesn’t always serve you best. It’s why we build a team that is the perfect fit for you from our deep network of award-winning creative talent, strategists, media specialists, and account managers.
Our Core Team
Susan Lee Colby
FOUNDER, CEO, CCO
Over Susan's award-winning career, she has brought her own instinctive brand of creativity to some of the world's largest brands - including Honda, Apple, Pizza Hut, and Yamaha. She delivers the kind of thinking honed at TBWA\Chiat\Day LA, and BBDO for her clients that produces breakthrough creative rooted in solid strategy and consumer insights. Her superpower is creating a brand voice that truly resonates.
Lilly Yeatman
PRESIDENT, HEAD OF STRATEGY
& BUSINESS DEVELOPMENT
Lilly is a seasoned marketing strategy executive on the client and agency side. Her superpower is connecting the dots between customer needs, business objectives, and marketing to drive demand and revenue. Her work includes launching and growing Aulani, Disney’s resort in Hawaii, scaling Adventures by Disney River Cruises, and growing a mental health-tech start-up through Series B.
Laura Archer
EXECUTIVE CREATIVE DIRECTOR
Laura is an award-winning art director. Her work has won over 200 industry awards, including a Cannes Lion. Laura has worked at some of the country’s top advertising agencies, creating campaigns for Apple, Anthem, Canon, CareMore Health, Delta Air Lines, Desktop Health, UCLA Medical Center, Wells Fargo and more.
Jerry Gentile
CREATIVE DIRECTOR
Jerry is a high-profile creative who led the LA and NY offices of TBWA\Chiat\Day for 16 years. He has steered campaigns for Viking and Fortune 500 brands like PlayStation, Energizer, and Nissan. Whether it is launching Viking’s Ocean Cruises campaign, making the Energizer Bunny part of pop culture, or making ABC Must-See TV, Jerry has been key to their success.
Liz Tenan
CLIENT SERVICES
Liz is an operations executive who has spent her career building infrastructure and community within small businesses. At Grace, she straddles the business and creative sides in her role as a client services manager. Her superpower is acting as a Swiss Army Knife, leveraging her diverse background in production and operations to keep the engines running.
Tenaya Young
PROJECT MANAGER, SOCIAL MEDIA MANAGER
Tenaya is a Senior Project Management Leader with 12 years of creative agency experience leading the creation and execution of high-impact campaigns for fortune-100 companies including Microsoft, Xbox and JP Morgan Chase. Her superpower is gathering customer data, insights and market trends to leverage to tell compelling brand stories.